2021 Competitor Benchmark Capstone Project
During my 2021 summer, I was a Global Supply Chain Business Intern from TechStyle OS, formerly TechStyle Fashion Group. One of my responsibilities throughout the summer was to research, develop, and execute my capstone benchmark project to then present. The project required research into 39 competitors across TechStyle’s brands (Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids) to determine what the market trends were and where we stood among our competitors. Once all the information was gathered and analyzed, the project was concluded with recommendations on how TechStyle can maintain their position as market leaders and improve some weak points. When my time came to an end as an intern, I had the opportunity to showcase my capstone project and even present my findings to stakeholders.
Click the image to view the full presentation pdf!