MEJO 634: PR Campaigns
The UNC Hussman School of Journalism & Media’s PR Campaigns class gave me the unique opportunity to get hands-on client experience and work on a real campaign. General Mills came to us with the need to develop a campaign for their regenerative agriculture efforts. The main goals of the campaign were to spread awareness for the cause, have others join in these efforts, and for General Mills to be seen as a company that’s a “force for good.”
Click the image to view the full presentation pdf!
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